About Us


BAE Just a cute word? Nope!


The beauty we are referring to is Inner Beauty. Inner Beauty that is created from self-love, self-care, and self-worth. The work that we do to build character and integrity, then creates a glow of beauty around us. This beauty is not superficial, but radiates from the heart. We are talking about a beautiful spirit within, that operates from a place of love and truth.


We use our creative ideas to innovate services and products to help others. Our goal as beauty artists is to challenge the status quo of the beauty industry, more specifically, as a women of color. We want to represent women of color, and see ourselves represented in all of our  beautiful skin tones and hair textures.


We don't want to be a small business, we want to be an Empire! We want to create a legacy and generational wealth for our families. We don't want to be limited to just selling hair, we want to connect, inspire, and teach others to allow them to be a part of something that is bigger than themselves.

We launched in 2015, and have been Glowin’ UP since then. 

At Beauty Artistry Empire™️ we help women/girls increase their confidence using our beauty products and informing them of health hair care, so they can look and feel their best! We help women achieve their beauty goals with our Premium Beauty Collections. When you shop with us, you get a client centered shopping experience, and we pride ourselves in our comprehensive policies that have put us in a realm above and beyond our competitors. 

Welcome to BAE Glam Squad!

Our Glam Squad is a Beauty Community of Bossed Up Women, building Empires and Living their Best Life!

We call ourselves the BAE Beauties. We inspire each other, bring out the best in each other, and motivate each other to win. 

We welcome all levels of beauty expertise. Whether you are a beginner or a licensed professional, we want to encourage you to express your creativity through beauty artistry. We want to showcase all faces of beauty in our empire!

Join BAE’s Glam Squad by signing up to our VIP LIST below. You will be the first to know about new announcements and our exclusive releases. 

Beauty Affiliates 

Do you love BAE as much as we do?! Join our Beauty Affiliate Program to tell all your friends and family about our Premium products and services. Earn additional income each time someone purchases using your unique code! Click here to join

Beauty Boss - Wholesale Program

Contact Us if you would like to purchase our products at wholesale. This is a great opportunity if you already have a business and would like to partner with us as your trusted supplier. Our products are top notch, and we would love to support other beauty brands.

Community Service

It is part of our mission to help and serve our community. We donate a portion of our sales to organizations we believe give back in meaningful ways.

The Face Behind the Brand

Hairstylist Dichel

Dichel, Master Cosmetologist in Atlanta, GA


My name is Dichel Graves. Once I found my passion and my way to connect with others, I knew I had something special. It is fun laughing with clients and helping them decide the best look for them. Their smiles make my heart smile because I am blessed with gifts that I use to help others. 

I have a Bachelors of Science Degree in Business Administration and I am a Licensed Cosmetologist. Together I am able to build my company and use my creativity to grow it into an empire. I officially launched my business, Dichel & Co., LLC in March 2018. As a woman of color in entrepreneurship, I knew it would not be easy to break into the beauty industry, but I am determined to be successful! Please support!!! Your support is greatly appreciated as it not only helps me, but inspires other women to know that it is possible be a successful entrepreneur.  

I want to share my business journey to connect with my clients, other stylists, and entrepreneurs. I want to encourage women to start their own business empires. 

Subscribe to my YouTube Channel
Follow my journey by subscribing to my YouTube Channel Dichel & Co. I want to share my journey as a cosmetologist in the beauty industry. 

Behind the Scenes of Indie Fash Fashion Show in Atlanta

Hairstylist Dichel

How to book a hair appointment with me?

Book your hair appointment

Featured in...

Voyage ATL,Read article for more about my journey. 

By Black, The Top Black Business Platform see our listing and check out other black businesses. Supported by American Express and the U.S. Black Chambers, Inc. 

My business is featured on list of the Best Pros in my area for 2020. “We hand selected your business as one of the best in your area because it exceeded our standards of excellence for consumers.” -Paul Mazzola, Founder of Fash